About Underlining®

Underlining® creates customer-focused beauty brands with a proven track record. Our flagship brands include Nailboo® (nails), HIDE® (cosmetics and skincare) and TatBrow® (eyebrows). In less than 4 years these brands have amassed over 1,000,000 customers within the U.S. In 2022 we launched our first retail partnership (nearly 3,000 stores), and our plans moving forward include further retail expansion as well as taking our brands international. Underlining® has strategic support from entrepreneurs behind Glossier, Schmidts Organics & Unilever, and is quickly becoming a leading brand incubator. We're searching for dynamic entrepreneurs looking to make an impact on some of the most exciting brands on the market.

Underlining® is an equal opportunity employer that celebrates the diversity of our staff and inclusive work environment. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. We are committed to providing reasonable accommodations and will work with you to meet your needs.

The ideal candidate

The ideal candidate is a highly motivated, self starting, DTC-focused marketer who is an expert at creating effective retention strategies across email & SMS. You are naturally thorough, have an analytical mindset, are digitally savvy and have solid project management experience.

Key responsibilities

- Plan and execute an email and SMS strategy to increase file size and revenue over time while maintaining overall list health.

- Lead execution of customer retention and loyalty programs.

- Plan and execute editorial calendar and campaigns to drive sales and tell brand stories based on marketing strategies and product investment for each season.

- Ensure design, copy, and layouts meet brand standards and best practices for all form factors.

- Evaluate triggered email programs and create pipeline of new triggered programs that balance sales, customer engagement, and brand standards.

- Create a/b testing calendar and execute to ensure optimization of programs.

- Analyze and communicate key performance metrics, including but not limited to customer segmentation and key performance KPI’s. Create detailed reporting on key performance KPIs and share across the organization.

Benefits of working with us

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