About Underlining®

Underlining® creates customer-focused beauty brands with a proven track record. Our flagship brands include Nailboo® (nails), HIDE® (cosmetics and skincare) and TatBrow® (eyebrows). In less than 4 years these brands have amassed over 1,000,000 customers within the U.S. In 2022 we launched our first retail partnership (nearly 3,000 stores), and our plans moving forward include further retail expansion as well as taking our brands international. Underlining® has strategic support from entrepreneurs behind Glossier, Schmidts Organics & Unilever, and is quickly becoming a leading brand incubator. We're searching for dynamic entrepreneurs looking to make an impact on some of the most exciting brands on the market.

Underlining® is an equal opportunity employer that celebrates the diversity of our staff and inclusive work environment. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. We are committed to providing reasonable accommodations and will work with you to meet your needs.

The ideal candidate

- 8+ years of experience in Digital Marketing and/or Product Design

- 5+ years of experience building and optimizing landing pages and web funnels collaboratively with acquisition, product management and UX/design teams

- Critical thinking/analytical leadership experience

- Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations intensive environment

Key responsibilities

- Drive revenue growth through creative thinking, compelling data-driven insights, test-and-learn methodology, and rapid execution

- Ideate, create, setup and launch of innovative and personalized visitor journeys

- Drive an ongoing roadmap of hypothesis-driven testing to drive conversion improvement using web analytics, channel performance data, and internal revenue data

- Maximize efficiency in a fast growing company with a constantly evolving environment

Benefits of working with us

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